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Quality Oversight Committee


The Quality Oversight Committee (QOC) committee is charged with setting and enforcing standards regarding sourcing of content, ethical standards and acceptable levels of performance. The committee meets quarterly to:

  • Ensure that health content owned by StayWell is reviewed no later than 24 months from the posting date in the Unified Content Repository. Certain diseases and conditions (core content) that have ongoing medical research and frequent updates to treatment guidelines are medically reviewed more often than every 24 months. Content is also reviewed and updated to accommodate new medical practices and knowledge or to address content errors.

  • Ensure adherence to URAC Web Standards and Guidelines for the development, review, sourcing, and update of health content.

  • Ensure adherence to NCQA Elements/Standards for the development, review, sourcing, update, and usability testing of self management tools.

  • Ensure commitment to StayWell's standard that health communication solutions are developed based on evidence-based medicine, as well as being user-friendly and behavior-change focused.

  • Monitor initial and ongoing compliance with standards outlined in policies, procedures and agreements.

  • Approve new policies and procedures as well as revisions to existing policies and procedures.


Members will:

  • Meet by telephone or business conducted electronically at least once a quarter.

  • Review site performance indicators based on URAC guidelines and NCQA standards.

  • Review feedback and complaints received from clients and end users.

  • Implement interventions, as needed, to improve site operations and situations that may pose a threat to the health and welfare of users.

About our committee

The following table lists the credentials and background of the QOC members



Coordinator, Quality and Accreditation & Clinical Content

Daphne manages the accreditation and quality assurance processes for StayWell and serves as the chairperson for the Quality Oversight Committee. Ms. Pierce-Smith has almost 30 years of professional experience in health care and has held several leadership and educator positions – Clinical Nurse Manager, Research Manager & Educator, Change-Agent, Research Chairperson, Pediatric Nursing Instructor, and adjunct faculty for Clinical Research. She has a Master of Science in Nursing - Family Nurse Practitioner track - and has been certified as a Clinical Research Coordinator (CCRC) for over 15 years. In 2008, she completed a two-year certification program in health care management, and in 2013, she completed a federally funded program based on the Health Information Technology for Economic and Clinical Health Act of 2009 (HITECH Act) and received a certificate as a Health Information Technology (HIT) Pro-Clinician/Practitioner Consultant. Ms. Pierce-Smith was a guest researcher at the Centers of Disease Control and Prevention and co-authored numerous abstracts, manuscripts, and medical and nursing articles while employed at Emory University School of Medicine (EUSOM). Daphne sat on several regulatory, academic, state, and national boards, as well as EUSOM’s Institutional Review Board. For several years, Ms. Pierce-Smith sat on the Commission for Nursing Practice for Georgia Nurses Association and wrote articles for their official publication. She is published and has been a contributing author in gastroenterology (GI) textbooks and clinical GI handbooks.



Coordinator, Clinical Content

Lu manages the medical review processes and a staff of clinical content coordinators for StayWell’s division of digital content. Ms. Akin has over 16 years of professional experience in health care. She worked primarily in a cardiovascular (CV) surgical step-down unit and an intensive care unit (ICU) at a major teaching hospital  in Atlanta, Ga. Ms. Akin served on the Residency Preceptor CV Department Representative for Joint Commission Survey and mentored new nurses in the CVICU. As department Safety Representative, Louise was responsible for coordinating staff education for Joint Commission Surveys. She has worked as a Telephone Triage nurse in the cardiovascular area providing patient education and management of pro-times in CVICU, as well as directed staff orientation and the development of the Right Heart Cath program and services. Louise is a member of Sigma Theta Tau, Nursing Honor Society.


Associate General Counsel/Chief Privacy Officer

Rachel is a seasoned attorney with over 18 years of experience advising clients on matters of corporate governance, wellness programs, privacy, HIPAA, ADA discrimination, mobile apps terms of use and privacy policies, general commercial contracts, FDA regulatory compliance (pre and post approval), clinical research, confidentiality agreements, licensing agreements, SaaS agreements, clinical supply agreements, vendor agreements, review and approval of charitable grants, medical education grants, orphan drug development, CAN SPAM Act, employment agreements, employee handbooks and U.S. – Israel business transactions.

In addition to practicing law practice, Rachel is a member of the NYU Langone Medical Center IRB, she also sits on the Advisory Board of the Orenova Group, LLC, a pharmaceutical drug development company. Rachel presents frequently at industry conferences on clinical research, healthcare and HIPAA compliance and has published articles on HIPAA in clinical research and legal issues surrounding Phase IV studies.

Rachel is a graduate of the Michlala Leminhal School of Law in Israel (LL.B., 1995) and the University of San Diego School of Law (LL.M.C., 2000). She is admitted to practice in New York, California (inactive) and Israel (inactive). She is fluent in Hebrew and English (mother tongue) and is studying Arabic.


Vice President, Application Development



Director, Client Services



Ian is director of clinical interactive client services at StayWell, where he brings more than 20 years of experience in healthcare, business consulting, and IT management. In his role, Ian provides consultation to provider market clients in their adoption of KSW interactive content and applications. He leads a team of account managers that provide day-to-day service for clients, including assisting with implementation, managing retention and providing superior customer service. Additionally, Ian manages the Tier 1 Helpdesk, which serves interactive clients’ technical support needs with StayWell products. Prior to StayWell, he worked as a Sr. Consultant with KPMG Consulting serving federal agencies in their adoption of IT systems. Previously, Ian worked as an Account Executive with Gold Standard, where he sold software to the clinical pharmacy market. Ian holds a Bachelor of Arts in Political Science from University of California, Santa Barbara and a Master of Business Administration from the University of Florida.


Director, Clinical Content

Cynthia is the director of clinical content for StayWell. From 2000 to 2007, she was the director of Product Content for HealthInk, Medimedia. Ms. Godsey has a master degree in Advance Practice Nursing and in Health Education. She also has a master’s certificate in Clinical Informatics. In addition to Cynthia’s work with StayWell, she has 17 years experience as an APRN (advance practice registered nurse) in primary and specialty care clinics; eleven years as a director and planner for nonprofit organizations and multiple State, Federal Public Health Programs; and five years' experience as an RN. Ms Godsey lived in Botswana Africa for two years and during the past eight years, she has worked with a Utah based voluntary organization to plan and conduct sustainable health programs in Mexico, Peru, and Nepal.


Senior Web Designer

Rebecca Toth is the most senior Front-End Developer of the Implementation Team, and also has an integral role on the product development team. Over her 14-year tenure, Rebecca's deep product knowledge continues to be a crucial element for the team. In ensuring team members are cross-trained on how to implement all of StayWell’s online product offerings, she has helped to document the processes and properly train the team.  She has an impressive knowledge of HTML and CSS layout and is especially gifted at translating a client's rough design guidance into a cohesive Web presence. She is proficient at matching a client’s existing branding, style guidelines, and site functionality requirements, and transforming those requirements into StayWell’s delivered products. She is able to interpret client needs and make solid recommendations for best practices and usability for the client’s delivery. Rebecca holds a Bachelor of Science in Media Communications & Technology from East Stroudsburg University of Pennsylvania.


Chief Medical Officer

Prior to joining StayWell, Dr. Gregg ran Gregg Consulting Services, a health care consulting business focused on business strategy, population health management, clinical care delivery, provider quality and cost containment. In this position, he worked on the development of accountable care organizations (ACOs) and health information exchanges (HIEs). Previously, Dr. Gregg was a principal and national physician consultant with Mercer Health & Benefits. In this role, he worked with Fortune 100 companies and national health care and information technology organizations. Prior to Mercer, he was vice president and medical officer for health initiatives and business development at HealthPartners. Dr. Gregg holds a B.S. degree from Harvard and a medical degree from the University of Minnesota School of Medicine. He is board certified in internal medicine and licensed in both Minnesota and Wisconsin. Dr. Gregg trained in internal medicine at Parkland Hospital in Texas and the Hennepin County Medical Center in Minneapolis. He practiced medicine in the Allina Health Systems and at HealthPartners, and was an associate clinical professor at the University of Minnesota School of Medicine. Dr. Gregg is a member of the American College of Physicians, the American College of Physician Executives, the American College of Occupational and Environmental Medicine, and the American Public Health Association.


Manager, Digital Editorial Services

Dianna is the manager of digital editorial services at StayWell. She oversees a team of writers, editors, and contractors who create new content and ensure the editorial quality of existing content. She is involved in all editorial aspects of digital content, from the style guide to the technical aspects of metadata, crucial for digital content delivery. She and her team troubleshoot client issues, assess content for readability and plain language, and work closely with clinicians on medical review of digital content. Dianna began her editorial career as a print journalist. She has been an editor and reporter for newspapers in California, Kansas, Georgia, and Pennsylvania, including the Philadelphia Inquirer. Dianna has a Bachelor of Arts in English Literature from the University of Missouri-Kansas City and a Master of Arts with an emphasis in science writing from the University of Missouri-Columbia School of Journalism.


Manager, Editorial



Melissa has served as served as an editor for consumer publications and Web sites for 14 years. For the past eight years, she has helped StayWell and its clients distill clinical information for a broader consumer audience. Ms. Tobler also overseas StayWell’s NCQA compliance partnership program, in which she consults with health plans and other health organizations on how they can meet standards involving health education and wide-scale communications. Her NCQA expertise and involvement in medical review for the organization also helps guide StayWell business practices and policies regarding content development. In her role of editorial manager, also helps work to improve internal business processes. In addition, she is part of team who develops and implements necessary staff training and advises staff on best practices for clients. Melissa has a Bachelor of Science in Journalism from Southern Illinois University. She holds a master’s degree in Teaching from National Louis University.

Approved by the Quality Oversight Committee, September 2014

Revised: November 2015

Author: Pierce-Smith, Daphne
Online Editor: Pierce-Smith, Daphne
Online Editor: Sinovic, Dianna
Date Last Reviewed: 9/19/2014
Date Last Modified: 6/29/2014